Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of Kiwis planning new ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for CTV, and National OOH ...

Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...