Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...
Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...
New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...
As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big ...
Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...
Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...