Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming ...

The game also drew record-high streaming viewership with those watching on Tubi reaching 13.6 million according to Fox Sports ...

“Nielsen stands by its panel and methodology ... incorporate audience interactions with cable and satellite set-top boxes and smart TVs across 45 million households and 75 million devices.

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language broadcasting giant whose audiences it measures. Executives at ...

It’s animation domination. Three of the top five highest-grossing movies of 2024 were animated — Disney/Pixar’s Inside Out 2 ...

Paramount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...