Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

The Nielsens, which measure listener share, come out twice a year in the Boise market. Because they rely on human beings to ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

While classic rock still dominates Chicago airwaves, the 2024 presidential election boosted demand for real-time news, shaking up the year's annual radio ratings.

The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries.