While classic rock still dominates Chicago airwaves, the 2024 presidential election boosted demand for real-time news, shaking up the year's annual radio ratings.

The rise of digital media is not just a technological shift but a cultural one. Social media and podcasts are increasingly ...

NBA ratings and 3-point shooting issues. The NBA has experienced a slight decline in viewership this season, per Nielsen.

Technology has always been a transformative—and often disruptive—force in the media ecosystem. From Johannes Gutenberg’s invention of the printing press in 1450 to Samuel Morse’s telegraph in 1837, ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

The multiyear agreement resumes reporting of Paramount Global's linear and streaming content The post Paramount, Nielsen Set ...

New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.