Year-over viewership of the NCAA women's college tournament declined without Caitlin Clark, both the men's and women's events still experience strong viewership. This article, Samba TV: Nike, AT&T ...

As Tag Heuer returns as official timekeeper, and IWC kits out Brad Pitt for F1, a look at the history of Formula 1 watches ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

NEW YORK — Audience measurement giant Nielsen has entered into a new partnership with a connected data and ad tech firm that will allow it to synch the Acxion Real ID into the Nielsen ID system.

VideoAmp, the measurement firm intent on dislodging Nielsen, signaled its ambitions Tuesday at an upfront event involving a ...

That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be ...

Adolescence topped the Nielsen charts in its first full week on Netflix while The White Lotus and Severance reached new ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel agents responding to growing consumer demand.

A Nielsen study, which arrives just in time for Black History Month, serves as a reminder that Black history is being made ...