Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

How did he do in Nielsen TV ratings? Trump drew an estimated 36.6 million viewers, reported Nielsen, which tracks how many people watch television programs. The number of viewers was lower than in ...

Nielsen's Ad Intel Data cover advertising occurrences for a variety of media types across the United States, starting in 2010 and including annual updates. These data can be broken down by Market Code ...

Harder-to-reach, rural areas have seen increased adoption of wearable devices on Nielsen’s persons panel, in turn fueling a fuller counting of television viewership. “The communal power of TV ...