For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

JioHotstar has joined forces with Nielsen to introduce advanced analytics solutions for advertising campaigns ahead of the ...

Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

The collaboration with Nielsen will offer near real-time campaign-level metrics such as clicks, impressions, reach, and on-target reach on a dashboard—all validated by a third-party ...

MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open ...

In the key ad-sales demographic of adults 18-49, SNL50 scored a 2.53 rating across NBC and Peacock, equivalent to about 3.39 ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...