Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t ...

Nielsen will develop a data pipeline to track the effectiveness of ad campaigns on JioHotstar properties, using its audience ...

Nielsen has collaborated with JioStar to power advanced analytics for its OTT platform – JioHotstar, enabling advertisers and agencies to optimize campaign performance during the TATA IPL 2025.

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

JioHotstar has joined forces with Nielsen to introduce advanced analytics solutions for advertising campaigns ahead of the ...

The collaboration with Nielsen will offer near real-time campaign-level metrics such as clicks, impressions, reach, and on-target reach on a dashboard—all validated by a third-party ...

MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open ...