And now, in mice, scientists have harnessed an optical illusion to reveal hidden insights into how the brain processes visual information. The research focused on the neon-color-spreading illusion ...

Elite Daily editors test and review Khloé Kardashian & Fabletics Seamless Scrunch Leggings with butt-defining technology.

From glowing beaches to floating national parks, explore India’s most surreal destinations that look like they belong in a dream.

Ever wonder what it’d be like to step onto an alien planet without leaving Earth? These five spots are so bizarre, so ...

There’s a moment when you take that first sip of a hand-spun milkshake that transports you back in time – and at Soda Jerk Diner & Dairy Bar in Hummelstown, Pennsylvania, they’ve bottled that moment ...

Colorful flower planters brighten up the entrance in spring, welcoming hungry visitors. Inside, you’ll find a classic ...

Medical imaging experts are adept at solving common optical illusions, according to new research. The research is the first to show that people can be trained to do better at solving visual illusions, ...

Solving optical illusions quickly is all about training your eyes and brain to work together efficiently. The first trick is to stop overthinking—sometimes, staring too hard can actually make ...

Optical illusions have intrigued humankind for centuries, providing an excellent means to push the boundaries of visual perception and intellectual ability. These puzzles range from age-based ...

Radiologists are particularly adept at spotting optical illusions, according to a new study that sheds light on how one could ...

Studies in cognitive neuroscience suggest that solving optical illusions improves neural efficiency, enhancing attention, problem-solving skills, and even memory. The ability to quickly analyze ...

Believe it or not, we've seen a few optical illusions in space over the year. Well, we haven't seen them – the Hubble ...