Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Some of the most beloved movies and best TV shows of all time happen to star actors undergoing a career reboot. These outings ...

The Eagles’ 40-22 win over the Chiefs drew an average audience of 127.7 million viewers, according to Nielsen data.

Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...

Paramount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on track to spend $2.1 trillion by 2026.

The new data comes from audience interactions with cable and satellite set-top boxes and smart ... “The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as ...