By scooping up Modiface, L’Oréal grabbed the go-to solution for major brands, catapulting itself to the head of the pack when it comes to using AR in beauty — and forcing its competitors to use other, ...

L’Oréal has acquired Canada-based ModiFace, a developer of augmented reality (AR) beauty apps, for an undisclosed sum.As part of the company’s ongoing digital strategy, L’Oréal expects to extend the ...

L’Oréal announced it’s buying beauty tech startup Modiface to expand its digital tools that let customers virtually try on makeup through augmented reality (AR), the technology that overlays digital ...

L’Oréal began investing heavily in digital around 15 years ago, and e-commerce now represents around a third of its sales. More recently, the group has shifted its broader focus toward tech.

ModiFace, the company behind the Galaxy S9's makeup feature on Bixby Vision, has been purchased by L'Oreal for an undisclosed amount.

In 2018 L’Oréal acquired Toronto-based ModiFace, which had a hand in creating custom AR beauty apps from Sephora, Estée Lauder, and well over 80 others.

MONTREAL, Oct. 21, 2019 /CNW Telbec/ - L'Oréal's recently acquired Augmented Reality and Artificial Intelligence entity, ModiFace, together with Shoppers Drug Mart, are launching a new digital ...

L’Oreal (OTCMKTS: LRLCY) recently announced that it plans to use its newly acquired augmented reality entity ‘Modiface’ to partner with Facebook on virtual makeup trials. The company is just ...