Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing ...

Personalization has already matured into a multi-billion-dollar industry, and it's still accelerating. This evolution marks ...

Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...

Artificial intelligence (AI) is an engine that drives personalization in marketing, allowing brands to offer unique ...

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Finding the correct ecommerce reports and uncovering customer insights could mean the difference between slow and steady growth or skyrocketing sales.

Following Sabre’s US$1.1 billion sale of its Hospitality Solutions business, Deepshikha Sehgal, head of demand, APAC – ...

Attackers tried chaining the just-patched SAP Netweaver bug with the stealthy Auto-Color Linux RAT for a multi-stage ...

Cannabis Packaging Market Cannabis Packaging Market is estimated to be valued at USD 4.18 Bn in 2025 and is expected to reach USD 20.84 Bn ...

Autonomous Last Mile Delivery Market is projected to grow significantly, reaching USD 10.36 billion by 2034, up from USD 1.34 ...

Failure is not the end of the road, but often the beginning of a transformative journey. This article presents valuable insights from seasoned professionals ...

Financial highlights in H1 2025 Reported revenues of €3,612m increased year-on-year by 5.7% and reached the highest level achieved by Eurofins in any ...