Hot Wheels 5-Packs are great if you want to kickstart a new collection, but fantasy castings are typically the driving force ...

Redline Hot Wheels, introduced in 1968, were the first generation of Mattel’s iconic die-cast cars and were named for ... of $1,000 at auction. The 1966 Batman & Justice League of America ...

Kicking off a multi-year partnership with the culturally-pervasive sports license, Mattel showed off a collection of 1:64 scale team cars as well ... from Harry Potter and Batman to the Stranger ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It’s a huge deal.

Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman. The Hot Wheels maker on ...

Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.

They were just production vehicles. They were being modeled; miniature scales of cars you would see every day. GUEST: Yeah. APPRAISER: But boom-- 1968, Mattel comes up with Hot Wheels. Elliot ...

Last July, the executives at Mattel were celebrating the year anniversary of their billion-dollar box office baby “Barbie” at the Hollywood Bowl. After shattering global attendance records ...