The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

In today's information-rich digital age, brands need both innovative strategies and deep consumer insights to stand out. In ...

The protein craze is everywhere, and it symbolizes a huge marketing success. Here is what brands can learn from the protein ...

Mark Klein, Chief Digital Officer at Ergo, leads the insurer’s digitalization, marketing and global partnerships. A former telecom and consulting exec.

Influence maps are the compass brands need to navigate the complexity of marketing in 2025, according to Google ...