Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

At this time of year, many B2B marketers are focused on the end of their financial year or planning for 2022. Unlike their B2C cousins, process is perhaps a more familiar territory to many in B2B, ...

Here, 16 members of Forbes Agency Council share specific parts of the inbound marketing process that their clients frequently need more help with than they realized at first, and why this is the case.

3 Key B2B Marketing Themes from #MPB2B Transcript: Empowering B2B Marketing Teams With an AI Content Process With May Habib Hello to all my Marketing Smarts Live viewers today. I'm super excited to ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. After running an agency for over 20 years, I have likely adapted ...

The marketing team needs to go into as much detail as possible including covering their team structure, budgets, existing channels, current pain points, and more, to get the most out of the process.

Finding the right marketing firm to work with can be a time-consuming, expensive process. Not to mention the time and effort it takes to bring a new marketing firm up to speed regarding your company.