The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...

The U.S. stock market has performed admirably so far in 2024. Stocks, as measured by the S&P 500, have appreciated more than 24% as of the market close on Nov. 19. The Dow Jones Industrial Average ...

According to Forrester, GenAI will have an average annual growth rate of 36% up to 2030, capturing 55% of the AI software market. In other words, we are living at a time when GenAI and advanced ...

In the high-stakes world of market research—where timelines are shrinking and complexity is rising—many agencies face a ...

Once they convinced the client that their idea was brilliant, Don's job was done. Modern Marketing: A Data-Driven Approach Today, the process for creating a marketing campaign is different, from start ...

Outset raises $17M Series A to scale its AI-moderated research platform used by Nestlé, Microsoft, and WeightWatchers that's 8x faster and 81% cheaper than traditional market research.