From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

In the dynamic landscape of market research, where every decision is propelled by insights, data quality emerges as the unsung hero, quietly steering the course of action with its profound impact.

Source: Shutterstock There is nothing like a decent perceptual map. Whether it’s derived from similarity scaling, vectors, multi-dimensional scaling (my favourite) or just a simple two-dimensional ...

advertisement 06-18-2024 MARKETING INNOVATION AI is revolutionizing the market research industry. Here’s how—and why ...

The Bottom Line When thoughtfully applied, AI-powered market research tools represent accelerators that can take data-driven strategy to unprecedented new heights.

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has the potential to be absolutely revolutionary in another area: market ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...