Nursing homes are designed to care for patients with physical infirmities. But nationwide, 1 in 5 residents has been diagnosed with a serious mental illness, such as schizophrenia or psychosis — ...

From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

AI Companion Robot Market is poised for tremendous growth, with its size expected to surge from USD 10.8 bn in 2024 to USD 94 ...

Key FindingsRental assistance increases housing stability and reduces homelessnessState policymakers should fund rental ...

In today’s fast-paced and ever-evolving business landscape, identifying and targeting new market opportunities is crucial for ...

Donald Trump's move to fire the head of the U.S. Bureau of Labor Statistics has put trust in U.S. data reporting mechanisms on the line just as demand for reliable diagnoses of the health of the world ...

Key FindingsRental assistance increases housing stability and reduces homelessnessState policymakers should fund rental ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

When business researchers analyze data, they often rely on assumptions to help make sense of what they find. But like anyone else, they can run into a whole lot of trouble if those assumptions turn ...

If there is one theme I have witnessed beyond the oft-mentioned health and wellness and flavor trends, it is today’s staying ...

Market research is being transformed by the introduction of synthetic respondents: AI-driven virtual participants designed to ...