The enigmatic artists took on “modern internet capitalism” and made millions. Now, a new book provides a behind-the-scenes look at how they did it.
Started in 2016 and reincorporated in 2019, by Gabriel Whaley, Daniel Greenberg, Stephen Tetreault, Wiesner and Bentel, Mschf is widely known by some for its "Jesus Shoes" and its "Satan shoes." ...
Art is no longer confined to a little showroom or preserved in the walls of an esteemed museum. It has made its way into ...
It wasn’t MSCHF’s first run-in with Nike, either: In 2019, the group made waves with its “Jesus Shoes” — customized Nike Air Max 97 sneakers filled with holy water from the Jordan River ...
Started in 2016 and reincorporated in 2019, by Gabriel Whaley, Daniel Greenberg, Stephen Tetreault, Wiesner and Bentel, Mschf is widely known by some for its “Jesus Shoes” and its “Satan shoes.” Both ...