An increasing amount of Canadian companies are creating loyalty programs to retain customers and grow market share, and while each new program offers unique perks and benefits, consumers gravitate ...

In classrooms, rallies, and military drills, this small book became a symbol of loyalty and control. Its words weren’t just read—they were enforced.

You can tell a lot about a gaming group from the way they wear their colors. Tags, emblems, and digital trophies signal who belongs, who leads, and who ...

Asked by an analyst on Thursday if it is now his expectation that CIBC will remain as an Aeroplan participant after 2020, the year Air Canada’s agreement with Aimia for Aeroplan was to expire, Dodig ...

Research published by COLLOQUY, a leading provider of loyalty marketing research in 2015 indicates that U.S. consumers hold 3.3 billion memberships in customer loyalty programs, a 26% increase ...