Kroger, CVS, and Kohl's are among the 350 companies with the best loyalty and rewards programs, according to new research from USA TODAY and Plant-A.

As loyalty program demands continue to evolve and new trends emerge and take hold in 2025 and beyond, retailers who adapt and incorporate the right technologies should expect to come out ahead.

A great loyalty program isn’t about points. It’s about emotion. The most successful loyalty programs recognize and reward you in a way that serves an emotional need for people.

Credit card companies recognize this and now offer cardholders a variety of reward options. With some credit card rewards programs, consumers receive points, which are redeemable for gift cards ...

TD Bank's TD Rewards, which scored an 8.94, features a credit card that earns points for several uses, one of which is particularly uncommon in the loyalty program landscape.

Dunkin', Dunkin' Rewards U.S. doughnut icon Dunkin' topped the bagel & sandwich chains subcategory this year by landing a score of 8.57, the company's best showing for its loyalty program.