British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

For the first time, humans may have caught a glimpse of colors that were previously invisible to the human eye — including what ...

UC Berkeley computer scientists and vision scientists have developed a technology that enables the human eye to see a new color. The color is an extremely bright green-blue hue called ...

UC Berkeley computer scientists and vision scientists have developed a technology that enables the human eye to see a new color. The color is an extremely bright green-blue hue called ...

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

Use of colours in pre-historic era Humans have been long fascinated by colour, which has played a significant role since the ...

Berkeley may have just discovered.