Warner Bros. Discovery’s flagship streaming service will return to its original HBO Max name on Wednesday, ending an ill-starred rebranding as Max. The timing of the shift, which was announced to a ...

The importance of personalization for monetizing content also extends to subscriptions and customer retention, ThinkAnalytics ...

A+E Global Media, parent of long-established cable networks A&E, History and Lifetime, is exploring a potential sale. The ...

TNA Wrestling has some lofty goals for a potentially huge television deal for iMPACT. Anthem Sports President Carlos Silva ...

Content, consumption and consumer trends in media have changed – as has the audience’s approach to advertising. Brands are ...