The Aftermath First, we document the sales impact of the Bud Light boycott using a representative 150,000 household panel from Numerator, a data analytics and market research company that sources ...

Bud Light has long been America’s best-selling beer. But its U.S. sales are down 2% so far this year, part of a long-running decline as younger consumers flock to sparking seltzers and other ...

Bud Light has long been America’s best-selling beer. But its U.S. sales are down 2% so far this year, part of a long-running decline as younger consumers flock to sparking seltzers and other ...

The international producer of beer, wine, and spirits looked like a no-brainer for many investors. But behind the scenes, pressures were building.

The perennial football sponsor is once again working with the former quarterback as it begins its 2025-2026 series of ads.

The message was, nobody wants Bud Light to even be close to politics. The people who worked on that campaign were fired, but seven years ago, the lesson was forgotten.

Bud Light decided it hadn't denigrated beer enough with Bud Light Lime, so it's now released Bud Light Apple. Watch National Post staff give it a whirl with Video May 22, 2015 Eating & Drinking ...

They have a point. A quick Google search shows 24-packs of Bud Light cans selling for $17.99 to $20.99 at the top 10 supermarkets and big-box retailers.

A photo posted to Twitter by user Ed Latimore shows 24-can cases of Bud Light, which are being sold at an unnamed retailer for $19.98, have a $20 rebate offer taped to the stack.

Taking a social stance has become a rite of passage for contemporary brands that are hoping to resonate with younger, more socially-conscious audiences. In April 2023, Bud Light tried its hand at ...