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Axios on MSNParamount, Nielsen strike multi-year measurement dealParamount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...
While the on-air numbers are off year to year, CBS says the Grammys delivered the most social media traffic ever for a TV ...
Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...
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