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TORONTO – Lego announced Thursday that it will not renew its 2011 promotion deal with Shell following a viral campaign protesting Arctic drilling by Greenpeace. The partnership between the two ...
Greenpeace launched its latest campaign against Arctic drilling earlier this week by attacking Danish toy company Lego for teaming up with Shell, one of the world’s largest multinational oil companies ...
Lego had kept a low profile over the Greenpeace campaign until Thursday’s announcement it would not renew its 2011 promotion deal with the oil company. Lego has declined to give any details about the ...
Shell and Lego signed a two-year deal in 2012 to put Lego products in Shell stations. Greenpeace released their video on July 8 as part of a new campaign to pressure Lego into not renewing it ...
Danish toy maker Lego says it won't renew a deal allowing Shell to hand out Lego sets at its gas stations in some 30 countries, following a viral campaign protesting Arctic drilling.
Greenpeace launched its latest campaign against Arctic drilling earlier this week by attacking Lego’s Shell Gas Station sets. ‘Shell is very obviously using Lego as a way to increase their ...