Acquired by Sumin Lee, Beauty of Joseon was reinvented and relaunched globally in 2019 with its first product, the Beauty Cream. But it was the brand’s sunscreens that majorly took off with shoppers.

In the last of an eight-part series on China's regional influence, CNA explores how the cultural pull of Chinese ...

South Korean creative studio Over The Pitch have linked up with Incheon United to drop a new lifestyle collection ...