Kirin Ichiban has launched ‘First Press’, an integrated national campaign developed in conjunction with Monster Children, ...

Cherry blossom lovers in Japan can now help protect the iconic trees by taking photos with smartphone cameras and tasking ...

Kirin Ichiban is set to release its ‘First Press’ campaign – a project that combines it with musician DJ Muro and Deus ...

CR Beer announced a nine-year strategy plan called “3+3+3” whereby the company would focus on organizational reform in the first three years, followed by establishing its presence in the premium ...

Beer is an ancient alcoholic beverage that people have consumed for years. Today, it's still popular around the world, in some places more than others.

Independent agency Involved Media has won the media pitch for CareSuper. The incumbent was IPG agency Initiative. Involved ...

Although economic pressures limited category performance, investment in core brands and innovation spearheaded growth for Lion.

Wine always has its place beside any aged, dairy delicacy—or other less moldy edibles—but a perfect lager or ale can stand up to any red or white vino when pairing food and drink. "Beer is a ...

A major step toward addressing alcohol-related harm in Cambodia is underway with the development of a comprehensive Alcohol ...