Kirin Ichiban has launched ‘First Press’, an integrated national campaign developed in conjunction with Monster Children, ...

Cherry blossom lovers in Japan can now help protect the iconic trees by taking photos with smartphone cameras and tasking ...

This method brews beer to its purest state for the ... t-shirt and vinyl is only available via a limited drop on the Kirin Ichiban instagram where fans can win the items, as they won’t be ...

CR Beer announced a nine-year strategy plan called “3+3+3” whereby the company would focus on organizational reform in the first three years, followed by establishing its presence in the premium ...

Independent agency Involved Media has won the media pitch for CareSuper. The incumbent was IPG agency Initiative. Involved ...

Yet many once-popular beers have disappeared from store shelves and bar taps over the years. The reasons are typically ...

Craft brewers are feeling the impact of tariffs through increases in ingredient costs, but perhaps more significantly through ...

Lion has appointed We Are Social as its social agency of record following a competitive pitch process, which will see it work across iconic beer brands XXXX, Hahn, Tooheys, Kirin Ichiban ...

A new $28 million can line increases production capacity of Genesee, Labatt USA, Seagram's Escapes and Lipton Hard Iced Tea brands.

FIFCO USA, parent company of the Genesee Brewery, celebrated the unveiling of its new $28 million can line Thursday with a ...