Although the new file is an MP4 video, Imgur says it behaves exactly like a GIF file (GIFV files will have the “.gifv” extension), which means it’ll automatically play and loop.

The emergence of the animated GIF over the last few years has made short visual loops a regular part of our media diet, but the phenomenon is not an entirely new one. As Chris Baraniuk points out ...

Inspired by looping videos like GIFs and Vines that have kept millions of Web and mobile users entertained for countless hours, a startup called Coub is adding an extra layer of creativity to the ...