“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

By bne IntelliNews Azerbaijan’s parliament has passed significant amendments to the country’s advertising legislation, introducing new regulatory provisions for digital platforms, product licensing ...

Also known as Jesse Riedel, the major YouTube sports influencer has over 36 million social media followers. Jesse Riedel, ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Marketers battle for consumer attention in cluttered digital world. Influencer marketing boomed but now faces saturation.

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...

A £7.6m deal has been agreed for the influencer marketing division of News UK to be acquired in a deal. Brave Bison intends to combine The Fifth with SocialChain, its social media advertising and ...

London-based social and digital media group Brave Bison (BBSN:2.6p) has announced the acquisition of News UK’s influencer marketing division, The Fifth Group, alongside annual results in line with ...

London, April 10th, 2025: Today SocialChain, the social strategy and creative practice of Brave Bison, announces an agreement to acquire the multi-award-winning global influencer marketing agency The ...

With so many agencies promising results, it can be challenging to identify which ones truly understand your industry, target audience and brand values.

What happens next?" read the official synopsis. Watch the trailer here: Earlier, Babil shared the clip that featured a visibly agitated Babil speaking out against social media influencers, ...