As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

Marketers battle for consumer attention in cluttered digital world. Influencer marketing boomed but now faces saturation.

AI-generated Chinese meme videos showing Elon Musk, Jeff Bezos, Mark Zuckerberg, and others doing blue-collar factory jobs ...

A community-driven approach to influencer marketingDiscover how Brand Influence Agency’s unique approach to community ...

Sonam Dubey, a partner at Beghou Consulting, discusses the potential impact of a possible ban on direct-to-consumer ...

Modern internet advertising enables casinos to target specific groups based on age, location or gaming preferences using ...

Nykaa has leaned into meme marketing, nostalgia triggers, and digital-first storytelling, for celebrations of its 13th ...

Like any other sector where there is great competition and exponential growth, the iGaming industry presents challenges that ...

Most brands are stuck in 2017—treating social media like a billboard, not a brand-builder. It’s time to ditch lazy posts and start creating with purpose.

The feature prompts viewers to enter a keyword—hinted at by the creator—to unlock blurred Reels, adding a layer of ...