The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.

Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap between spending and accountability.

The top Oscar race, for the moment, is more of a free-for-all than it has been in years. How can each of the 10 nominees make ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Gold Derby’s top news stories for Feb. 4, 2025. Juliette Binoche named president of 2025 Cannes jury Juliette Binoche has ...

Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Paramount Global and Nielsen, a global leader ...

Sony has made its move after previously ending CBS's distribution rights in October and claimed it had breached its agreement ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Paramount and Nielsen have renewed their measurement partnership after a four-month standoff, effective immediately, the ...

"Little House on the Prairie," which celebrated its 50th anniversary in 2024, aired on NBC from 1974 to 1983. The TV western ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

The fight between Sony and CBS over 'Wheel of Fortune' and 'Jeopardy' intenisifies as Sony aims to take over distribution of ...