And all of it hinges on the line, ‘If It Bleeds, We Can Kill It’. Today, I want to look at the structure of Predator and get into it all.

For decades, newsrooms have operated under the premise that ' if it bleeds it leads '. While grim, it is a clever approach: fMRI brains scans appear to confirm the neurological draw of bad news.

The media trope “if it bleeds, it leads” is at play in undermining accurate messages with respect to the status of vaccine compliance. A fear-based technique intended to capture the audience by news ...