"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

However, the laser only stimulated the M cone cells in the retina, which essentially allowed the human eye to perceive a color "that never occurs in natural vision," the study read. Never miss a ...

A new retinal stimulation technique called Oz enabled volunteers to see colours that lie beyond the natural range of human vision. Developed by researchers at UC Berkeley, Oz works by stimulating ...

Kennedy, the secretary of the Department of Health and Human Services ... She stopped making eye contact, stopped answering to her name, stopped noticing her environment. Lost the few words ...