David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal ...

David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear ...

Hugo Boss said that over the coming seasons ... The label will offer a mix of tailored clothing and more casual wear, and reflect Beckham's distinctive personal style, Boss said.

Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had started using generative AI to create images and video.