Sales letters advertising your product can lead to a fat bank account or an empty wallet. The difference is how the letter is written. Writing sales copy takes practice and talent.

2. Make your first sentence a short sentence. The first line of your sales letter is the most important line in your entire letter. You’re at point-blank range with your prospect. So don’t blow your ...

Date Skip a line and date your letter. First, write out the month, then add the day and the year. For example, write the date as July 09, 2023.

A sales letter does not have to take a long time to write because people don't like reading long letters anyway. A letter with three or four paragraphs is often enough, with some paragraphs ...