If you use a broad audience, you're going by the "if you're lucky" method. For example, everyone needs windows, but for B2B marketers that original broad target group ("everyone") can be divided into ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine ...

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...