Media positioning is the process of crafting and communicating a distinctive and relevant message that resonates with your target audience. It helps you stand out from the competition, attract and ...

In defining target audiences for campaigns, especially when using your CRM, it's crucial to analyse your customer database deeply. Utilise analytics to understand customer behaviours, activity on ...

Designing a marketing campaign to target ‘anyone’ or ‘everyone’ is a sure way to waste your marketing dollars, because the trouble is, everyone and anyone can be found anywhere. Defining ...