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Your business plan defines the work your company intends to do. One element, the vision statement, outlines your purpose, requirements and goals at the beginning of the plan. Developing a vision ...
Your vision statement should feel like a natural extension of your organization’s goals. If inclusion is a core company value, for example, show how your vision builds upon it.
Ideally, the vision or mission statement is no longer than about 15 words, and should be written in such a way that it’s meaning is immediately apparent to anybody in that field.
Wendy Maynard, a business strategist, marketing consultant and business coach, challenges every company she works with to write a mission statement that’s actionable and quantifiable. It shouldn’t be ...
Related: Why it matters so much that you make your vision personal Let's not beat around the bush. Manifesting a vision is hard work. You're going to have naysayers telling you no or to quit.
Once you have a vision statement in place, find out how to choose the right indicators that will determine if you're meeting those goals on a daily basis. By Riaz Khadem and Linda KhademApril 9, 2021 ...