Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max, formerly known as HBO Max, officially has a new logo on Sunday night, March 30. The new logo for Warner Bros.

It’s not HBO, it’s Max — but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

Out with the blue and in with the monochrome. Max just got a new logo. Again. Two years after rebranding from HBO Max to just ...

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That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

It’s not HBO, it’s Max — but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look ...

Streaming service Max, previously known as HBO, launched a redesigned logo on March 30, 2025. As per reports, the new design replaces its blue interface with a monochrome color scheme.

Responding to an inquiry, Frank Tramble, Duke’s Vice President for Communications, Marketing, and Public Affairs, released a statement ...