I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything. — Read the rest The post HBO logo reappears on channel after "Max ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

On Wednesday, HBO Max announced to the world that it had finally returned. The logo on the app and website have been updated to once again say HBO Max, removing the solo “Max” branding entirely.

Discover What’s Streaming On: Max has officially maxed out. In a brief press release shared Wednesday, the streamer announced that “HBO Max is back,” with a simple message: “It’s good to ...

As you'd expect, this video finishes with HBO Max's logo ranking No. 1 overall. This video from Meadows and Max went viral on Instagram, receiving over 19,000 likes in just one day.

HBO/Max’s social team also had some fun with the change. “These rebrands are trying to murder me,” the (soon-to-be-defunct) Stream on Max account said in its updated bio on X at the time.

HBO Max launched in 2020, promising big-budget series alongside the Warner film catalogue. In May 2023, the service’s name was shortened to “Max” after the US$43 billion merger that created ...

HBO Max will be part of a new company led by David Zaslav alongside the Warner Bros. film and TV studios, with the linear TV networks spun into a new company to be led by Gunnar Weidenfels.