I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

HBO Max debuted back in 2020. WarnerMedia and Discovery merged to form WBD in 2022, and the following year, the company cut HBO from the name when it folded Discovery+ content into the flagship ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ...

The HBO Max logo, which includes a simpler black and white color scheme, will replace Max within the existing app for users Wednesday. Unlike the transition from HBO Max to Max, no new downloading ...

Discover What’s Streaming On: Max has officially maxed out. In a brief press release shared Wednesday, the streamer announced that “HBO Max is back,” with a simple message: “It’s good to ...

HBO/Max’s social team also had some fun with the change. “These rebrands are trying to murder me,” the (soon-to-be-defunct) Stream on Max account said in its updated bio on X at the time.

HBO Max launched in 2020, promising big-budget series alongside the Warner film catalogue. In May 2023, the service’s name was shortened to “Max” after the US$43 billion merger that created ...

@StreamOnMax.” On YouTube, @StreamOnMax has been shifted over to @hbomax — featuring the new HBO Max logo, but with the display name still reading “Max.” ...