Gordon’s principal line. Made from a combination of sloe berries and gin, the 26% abv spirit dates back to 1908, but its heritage will not be the focus of the relaunch. Instead, Diageo is hoping to ...

Diageo is launching an extension to its market-leading gin brand, Gordon’s, in a bid to drive sales among consumers with more adventurous tastes. The company is claiming a major innovation for the ...

They include heritage-influenced Premium Pink, which has a hint of raspberries and strawberries; a new version of Gordon’s Sloe Gin; and a variety which has a hint of elderflower.

Sloe gin is a festive old English drink that's especially well-suited to the winter holidays. You can drink it over ice, try it in a cocktail, or forage for sloe berries and make a home batch.

Sloe Motion: For Author Lottie Hazell, an Annual Gin-Making Ritual Guarantees Glad Tidings By Lottie Hazell December 24, 2023 Illustration: Sophie Glover ...

Entertainment Add an old English twist to your holiday cocktails with sloe gin. Here are 4 recipes Dec. 27, 2023 at 5:56 am Updated Dec. 27, 2023 at 6:55 am ...