O’Meara added, "Probiotics are typically found in fermented foods like kimchi, sauerkraut, kombucha, or even sourdough.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

Poppi, the prebiotic soda brand, faced backlash after gifting extravagant vending machines to influencers as part of its Super Bowl 59 marketing campaign. Many criticized the move, arguing the ...

A million memes were born the moment Kendrick Lamar looked directly at the camera.

In the wake of the backlash of its Super Bowl commercial and sending vending machines to social media influencers, Poppi has responded to the criticisms and shared insight on the brand's next steps.

Millions tuned in to watch the Eagles beat the Chiefs in Super Bowl 2025 and the Kendrick Lamar halftime show, but it was a huge night for brands, too. Companies spent millions to ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Millions of people tune into the Super Bowl every year solely to watch the star-studded ads that run between each quarter of the actual NFL game.

From Eugene Levy’s runaway eyebrows to Willem Dafoe’s pickleball prowess, these brands are banking on unforgettable imagery ...