It's the toy we're seeing all over TikTok and as a new limited-edition shamrock arrives in Ireland, here's everything you ...

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

February 25 - For this update, I amended the 'also tested' section of the guide to include the recently tested Turtle Beach Stealth 700 Gen 3 ... We're looking for plush cushioning and well ...

Teachers, parents, and others who have interacted with members of Generation Alpha have likely heard a new addition to ... and a collection of mystery plush. “Being a mid-sized toy company, we can ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...