“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

Followed categories will be added to My News. Generation Alpha – the first to be raised with smart phones and also the first in 100 years to live through a life-changing pandemic – will start ...

Generation Alpha – the first to be raised with smart phones and also the first in 100 years to live through a life-changing pandemic – will start to enter the workplace in the next few years ...