Restricting recruitment efforts to industry talent can significantly reduce the number of qualified candidates available. If ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

William Townsend, the creator of the original sales funnel model (circa 1924), describes it as "the forcing by compression [emphasis mine] of a broad and general concept of facts through a funnel ...

Independent agency Involved Media has won the media pitch for CareSuper. The incumbent was IPG agency Initiative. Involved ...

Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth ...

Close Up: Looking back at the Iowa Legislature's first funnel Russia Responds to Ukraine ... community's true thoughts on Trump tariffs No Black model got a Vogue cover in the US until 1974.

Impacted early on by the role models in her life, Syla Swords' journey has shaped her into a role model for young girls ...

The Atlantic Coast Conference reached a settlement with Florida State and Clemson, ushering in a new distribution model that ...

Often direct-to-consumer (DTC) brands concentrate on lower funnel tactics in their early years, but struggle to diversify the marketing mix when they come to scale or sell through larger retailers.

Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...