Roblox is a huge gaming platform with hundreds of games to choose from. Many of them feature codes which players can use to get free rewards, boosts, currency, cosmetics, and more.

In October 2021, Chipotle released its own Roblox game, called Chipotle Boorito Maze, in a Halloween-themed event that gifted free burritos to the first 30,000 visiting players for four days.